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Brand personality and its impact on brand trust and brand commitment: An empirical study of luxury fashion brands By: Xiao Tong,
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PRADA Logo and the History Behind the Company | LogoMyWay
Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth | SpringerLink
Prada
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Fondazione Prada — 2x4
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Fondazione Prada on Behance
Purpose and Values
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