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![PDF] Brand Equity and Partnership Fit: Strategic Alliance Considerations for the Professional Sports Industry | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/70e7a29f8ee8bdf263734b7c8819dcbc79f69e0b/3-Figure1-1.png "PDF] Brand Equity and Partnership Fit: Strategic Alliance Considerations for the Professional Sports Industry | Semantic Scholar")
PDF] Brand Equity and Partnership Fit: Strategic Alliance Considerations for the Professional Sports Industry | Semantic Scholar
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